Are Your Web Customers Engaged?

Your Web site is an ideal venue for holding your customers’ attention. But how do you measure the success of your efforts?
Inspired by Eric Petersen’s presentation on the subject at an eMetrics conference, Katie Paine, of KDPaine’s PR Measurement Blog, decided to make a list of the basic information you’ll need:

The percentage of increase or [...]

New Year SEO Resolutions

As Christmas approaches with haste, and with the New Year is just around the corner, it is time to take a serious look at how to improve both your traffic (and customers) to your website in 2008.
It’s getting more and more important that at your website is generating either sales leads or visitors.
Search Engine Optimisation [...]

Google Reaches 90% of UK Internet Audience

Last year, Google had taken nearly 80% of the UK search market, and now they’re reaching 90% of all people online in the UK - that’s an astonishing amount.
They’re cornering the market as Microsoft have done with Windows. Its not surprising that Microsoft is in second place with 85% of the UK internet audience, so [...]

Google Power Searcher - free ebook

Do you search on Google every day? Did you know, if you were to master Google’s powerful search refinement operators and lesser-known features, over a year’s time you could save days scouring over irrelevant results. And you would strengthen your SEO expertise in the process. “Using Google as a Research Tool” will show you how [...]