Email Marketing
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Optimizing B2B Email Marketing for Lead Generation
When it comes to email marketing, B2B companies have unique needs that are not served by traditional email providers. The days of batch email marketing campaigns with low response rates are over. To convert raw inquiries into sales ready leads, modern marketers need 1:1 dialogue marketing capabilities.
These include drip [...]
Email Etiquette—Use It, or Lose Business
What is so powerful that it could spoil your customer relationships, blemish your reputation, entangle you in a legal battle, or even put you out of work?
Email is that powerful tool. To maintain control over it, you must know the rules of email etiquette.
Email, although a form of written communication, behaves much like verbal communication. [...]
Is Your Company Breaking the Law?
Did you know?
New laws came into effect last year requiring companies and limited liability partnerships to make sure their legal name is stated in legible lettering on all letters, order forms, invoice receipts websites and emails.
A good place to start is your website and any emails sent on behalf of your company.
It is very easy [...]
Six Classic Newsletter Mistakes
How can businesses use email newsletters to achieve their marketing goals? Knowing what not to do is a good place to start. Mark Brownlow claims there are six big mistakes marketers make when publishing newsletters.
Here’s a peek at three:
Confusing newsletters with promotions. Brownlow claims that newsletters’ “real potential lies in building, over time, a lasting, [...]
Getting Started With Email Marketing
The secret about email marketing is out. It seems that everyone wants to do it. Most people now get a ton of email in their inbox every day and end up deleting most of it without reading it. The big question for most of us is, How do we get people to read our emails?
The [...]
HTML Email Tips
As with everything at Voddie, we believe in complex simplicity and designing an html email is no different. Considering emails are read across many different platforms, operating systems, programs, screen resolutions, languages and spam filters- the way your html email is designed will determined if it A) makes it past a filter and B) if [...]
Top 21 Email Marketing Information Sources
Mark Brownlow, from Email Marketing Reports has decided to compile a list of the Top 21 information sources for email marketers.
To get on the list, the place or person had to produce info that was useful, timely, relevant and trustworthy. And largely avoid the overt pursuit of any agenda or self-interest.
If your New Year’s resolution [...]
