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Optimizing B2B Email Marketing for Lead Generation
When it comes to email marketing, B2B companies have unique needs that are not served by traditional email providers. The days of batch email marketing campaigns with low response rates are over. To convert raw inquiries into sales ready leads, modern marketers need 1:1 dialogue marketing capabilities.
These include drip campaigns with automated lead nurturing and the ability to trigger follow-up activities based on specific consumer behaviors such as whether the prospect opened a prior email or visited a specific web-page. By augmenting prospect profiles with targeted information like this, marketers can improve lead scoring and better measure prospect interest and engagement.
Join them as they discuss Optimizing B2B Email Marketing for Lead Generation, including:
- Improving the odds of your emails being noticed and read, and your offers converted
- Allocating and justifying your budget for email marketing
- Developing creative that will improve your click through and conversion rates
- Increasing sales-ready leads with segmentation, automated nurturing and follow-up activities
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