How Does Links Affect SEO?

There is a very interesting article pointing out the difference effective linking is to your search engine optimisations at Swift Media UK.

If keyword is the word you hear most often with SEO, then links or linking is the word you hear second-most often. Links are the foundation of topical communities, and as such they have as much, if not more, weight with search engine crawlers than keywords do.

A web page without links is like a desert island. It’s sitting there, right in the middle of the ocean, but no one really knows it’s there. The island could be littered with diamonds. The plants that grow on the island might heal every disease known to man. But if man doesn’t know the island is there, none of that matters.

Take the time to read other articles at Swift Media UK.

To read the article in full, please click here.